Marketing

We create usable, aesthetically-appropriate and well-made websites, but what use is that if nobody ever sees them? Perhaps your site is great at converting visitors into customers, but a sure way to get more orders and to generate more revenue is to get more traffic.

Search Engine Optimisation (SEO) is a crucial part of this. We can help people find your site for all the right keywords on their favourite search engine, and land them on a relevant page. This will leave them only a couple of clicks away from placing an order. We are also world leaders in optimising Interchange for search engines, and we have tried and tested methods in making unfriendly Interchange pages into high-ranking results on search engines.

Targeted marketing emails (not spam!) are a very useful tool for online advertising, and you can send previous customers details of offers that will be useful to them. We are experienced in using software packages that allow you to construct and track these emails, so that you can refine your marketing methods to a fine art. Other services we can provide include:

• Affiliate Programs
• Link Campaigns
• Shopping feed integration - (eg Froogle, shopping.com, ShopZilla, Dealtime, Nextag, Yahoo! Shopping, Pangora, Price Grabber, Price runner). These feeds allow your products to be listed in thousands of places, all over the web.

We can also help you with other marketing techniques - and unlike a lot of ‘online’ companies, we can help you with more traditional marketing too. Want us to design a brand, a mailer or a whole campaign? We can do it. An important part of your marketing is effective fulfilment of orders, thus making one-time customers into regular visitors. We can help you with branded receipts, paperwork and even packaging!

When it comes to Google AdWords and Analytics, as well as other Pay-Per-Click services such as Yahoo! Search Marketing (formerly Overture), we have many years of experience in making these tools work for you, in the way you want them to. We can manage your PPC (pay-per-click) advertising to make sure you’re getting the maximum return from your investment.