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We can help you plan your marketing strategy, and manage and advise on merchandising, promotions, advertising and search engine optimisation. Take advantage of our years of experience in targeted online marketing.

Search engine optimisation

Interchange Search Engine Optimisation

At Webmaint, we are world leaders in optimising Interchange sites for search engines. We have combined our years of SEO (Search Engine Optimisation) experience with an intricate knowledge of Interchange to create innovative yet reliable techniques. This will ensure that your pages get spidered and your site gets the search engine rankings it deserves. High numbers of qualified visitors (visitors who are looking to buy products and services that you offer) equals more sales. It is possible to use the dynamic nature of Interchange to create pages that give the user what they were looking for, straight away.

Many Interchange sites have URLs that are unfriendly to search engines, making indexing hard. Moreover, a lot of setups only work on a real browser and user session, and are not at all conducive to an automated robot. Does your site have long and confusing URLs, such as www.yourstore.com/cgi-bin/interch/directory/page.html?par1=2323&par2=2323&par3=value? Anything after the "?" (the query string) can hinder robots as they progress through the site, meaning that your rankings are not as good as they have the capacity to be. We can rid your site of this hindrance by using machine-readable URLs, which are easier for search robots and users alike.

Because Interchange generates dynamic pages, it is particularly ill-suited to the over-used and over-rated technique of static entry pages. We optimise your dynamic pages so that they sit more comfortably in search engine rankings, and make themselves easy to find.

Combined with other, non-Interchange specific SEO techniques, we have proven time after time that it is possible to get Interchange websites to the very top of search engine rankings.

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