Pay-Per-Click Management and Google Analytics

Pay Per Click

Services like Google AdWords and Yahoo! Search Marketing (formerly Overture) are radical new methods of advertising, as you can pay for your site to be displayed next to search results on a search engine. The prominence of these links means that search engine users are likely to visit your site, and you can set up and control categories and budgets dynamically, meaning that you can create very efficient and effective advertising campaigns.

At Webmaint, we have many years of experience of working with this method of advertising, and our specialist knowledge in the area means that we can lend our expertise to our clients’ campaigns. Getting the most out of your Pay spend can be a complex task, and we can ensure that you are running your PPC (pay per click) advertising in the most cost-effective way. We can create a pay-per-click campaign that suits your market and budget.

Google Analytics

Google Analytics is a newly re-vamped tool, currently available by application only, to track users on your site. Unlike other traffic analysis tools, it is linked to Google AdWords, so you can track a user’s original search term as they progress through your site, identify common exit points (pages which put the user off your site), and see how users utilise your navigation and page structure. We are able to install Google Analytics with Interchange, meaning that you can get the most out of your Google expenditure.